Portfolio
Alessandro
Zaghi
Content
Strategist
EMPLOYMENT HISTORY
TIDAL
Head of Editorial, Programming
2020-2023
ROLLING STONE
Senior Editor
2016-2020
Who am I?
I'm an entertainment industry professional based between Berlin and Milan with seven years in music and content strategy, specializing in digital marketing and audience engagement. My expertise includes leading editorial direction, content programming, and forming strategic partnerships. I develop innovative strategies to boost brand visibility and blend creative and analytical insights for engaging experiences. Additionally, I coordinate cross-functional teams and manage culturally relevant programs aligned with brand values and strategic goals.
Case Study
Live-stream marketing event
I led the artistic direction and budget for 'Niente di Strano' live-stream series that featured over 40+ top artists. It resonated with Gen Z and Millennials, attracting new subscribers and building brand awareness. I managed contract negotiations with record labels. The series garnered 4.5 million YouTube views.
Educational Projects
Multi-Channel Strategy and Campaign Optimization.
Full-funnel Ad Campaign Performance Marketing
Digital Marketing Project
Content Marketing & SEO Optimization